Interface and New Media Design

Norman Pemper

In just a brief one-twentieth of a second a visitor will make an aesthetic judgment that will determine if they will stay at your site

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Every element must have a balanced aesthetic that does not increase nor decrease it's visual value in relationship to the other elements on the page. From the navigation to the title, everything must be easy to see, not interfere with other design elements and not be given more or less attention than it deserves.

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